Charlie Buttrey

January 9, 2020

If you are trying to create a marketing brochure that touts your company’s workforce diversity, there’s need to actually have a diverse workforce: just hire Icon8.

According to this article in the Washington Post, Icon8 and other similar start-ups Icon8 are now selling digital images of computer-generated faces that “look like the real thing” to marketing companies and dating apps. The sales pitch of the AI software is how it can quickly generate 1 million images in a single day, allowing companies to “increase diversity” without the costly process of, you know, actually finding real, diverse, people.

The fake images have already been found on Facebook, where they are used to create fake profiles to promote preselected pages or political ideas, and in the LinkedIn profile of a young woman supposedly named Katie Jones, which made connections with top officials around Washington, and which was found to be an AI-generated image. In that case, counterintelligence experts told the Associated Press that the profile carried the signatures of foreign espionage.

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