September 13, 2019
Regular readers of this blog know that I am obsessed with Michigan football. The corollary to this obsession is, naturally, that I loathe Ohio State with the passion of a thousand burning suns.
Which is why I greeted with no small amount of schadenfreude the news that Ohio State’s application to trademark the word “the” (as in “The Ohio State University”) was denied by the U.S. Patent & Trademark Office.
That the idea was pointless and stupid was a view shared by former Buckeye football player and current ESPN football analyst Kirk Herbstreit, who thinks that adding the “The” in front of the school’s name is, in his words, “ridiculous.”
Ohio State previously tried, unsuccessfully, to trademark “OSU.” Oklahoma State University was not very happy with that.